The Itchy Pet Awareness Challenge Headquarters

Welcome to the Challenge Headquarters! Here you will find everything you need to participate, earn points, and educate your clients and team. Check back in with this page each day during the challenge period (July 13-July 24) for new opportunities to earn points!

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CHALLENGE RESOURCES

A beagle sits on a sunlit path, scratching its ear with its hind leg while surrounded by greenery. The dog's posture suggests potential discomfort, indicating a need for examination for possible skin issues or parasites.

Review the Challenge Rules and Frequently Asked Questions here!

A person gently pets a relaxed dog lying on its back on a patterned rug, with the dog's tongue out and a happy expression. The setting appears to be a cozy indoor space, emphasizing the bond between the pet and owner during a moment of care and affection.

Have any questions about the challenge and how it works? Submit them here! Our team will get back to you with an answer.

FEATURED CONTENT

A close-up of a small, brown and white dog being gently held by a person's hand, showcasing the dog's attentive expression. In the background, another dog is partially visible, playing with a green toy on a patterned floor.

How many pruritic dogs have come into your exam room this week? Here are 3 differential diagnoses to keep in mind when those itchy patients come into the clinic.

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A medium-sized dog with a short coat, predominantly tan with black markings, is sitting on a grassy path while scratching its ear with its hind leg. The background features a blurred grassy area, suggesting an outdoor setting.
WEBINAR

Persistent itch can be frustrating for pets, pet owners, and veterinary teams alike. This case-based webinar with Dr. Fiona Bateman will explore how cytology can guide next steps in even the most stubborn cases and introduce treatment options to boost clinical success.

A veterinarian examines a dog's ear using an otoscope while a veterinary technician assists by holding the dog's head steady. The setting is a veterinary clinic, with medical supplies visible in the background.
WEBINAR

In this case-based webinar, get a fresh look at the diagnostic and treatment approach to the pruritic patient, with a special focus on the role of cytology and how AI technology is changing the way we practice.

A happy dog with a gray and black coat is being petted by a person, displaying a relaxed expression with its eyes closed and tongue out. The setting features a grassy area, suggesting a warm and pleasant outdoor environment.

If there’s one thing you can count on in small animal practice, it’s itchy pets. In this episode of Clinician’s Brief Partner Podcast, host Dr. Beth Molleson chats with dermatologist Dr. Dana Liska about the latest treatments for canine allergic dermatitis.

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Itchy pet cases often rise during the summer season—are you ready? In this episode of the Partner Podcast, dermatologist Dr. Jennifer Schissler shares strategies to help clinics make the most of Itchy Pet Awareness Month and provide relief to as many patients as possible.

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A veterinarian in blue gloves is gently cleaning the ear of a small dog with a cotton swab, focusing on the dog's left ear. The dog appears calm, and the setting is a clinical examination room with soft lighting.

When it comes to itchy skin, diagnostic testing is often the key to achieving a diagnosis. Learn how the latest in AI technology is giving practitioners real-time ear and skin cytology results—without tying up the whole team in the process.

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MORE DERMATOLOGY RESOURCES FOR THE VETERINARY TEAM

Dog standing on exam table shown with alopecia affecting neck and most of trunk.

From oclacitinib to lokivetmab, newer antipruritic therapies have transformed how veterinarians manage allergic dermatitis. Test your knowledge of these drugs with this interactive quiz, and explore key clinical considerations.

A dog resting on the floor.

Pet owners may experience caregiver burden when complex treatments are recommended for allergic patients. Read an expert analysis on how this potentially affects the patient and what you can do to prevent it.

Salivary staining on a dog with canine atopic dermatitis

Get a quick, clinically focused review of current therapies for canine atopic dermatitis, including immunomodulators, monoclonal antibodies, and adjunctive care.

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Test your skills in identifying and describing dermatologic lesions using correct medical terminology.

A row of prescription medication bottles is displayed on a shelf, with labels indicating various veterinary medications. The bottles are partially obscured by a warm orange tint, highlighting their importance in clinical settings.

Review the use of systemic and topical glucocorticoids for managing atopic dermatitis in part 1 of this series.

A large breed dog scratching its ear with a pelvic limb.

Pruritus in dogs and cats has many causes. Recognizing these triggers is key to identifying the underlying etiology and tailoring treatment.

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Skin infections in veterinary patients are commonly treated with systemic antibiotics, but topical therapies can be used as well. Try these top five options.

Severe vertical canal epithelium and ceruminous gland hyperplasia impeding medical management of otitis externa in a dog

Otitis externa—if treated unsuccessfully—can lead to painful complications. Treat ear infections quickly and reduce the chance of recurrence by incorporating these fundamentals.

A close-up view of a dog's neck showing multiple red, raised lesions on the skin, indicative of a possible dermatological condition. A veterinarian's hand is partially visible in the background, suggesting an examination or treatment is in progress.

Pyoderma, atopy, otitis, seborrhea, and fungal infection: which topical is a good choice for each?

Intubated anesthetized dog with gloved surgeon holding forceps above small mass on dog’s muzzle.

Histopathology can help diagnose quite a few diffuse dermatologic diseases, but results are dependent on the quality of skin biopsy samples submitted. Improve the odds of a diagnostic sample with the help of expert insights in this step-by-step biopsy guide. 

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How do atopic dermatitis and atopic-like dermatitis differ? Explore this study to learn how the conditions compare.

An otoscopic view of a canine ear canal.

Use this image gallery to identify various conditions of the ear canal.