The Itchy Pet Awareness Challenge Headquarters
Welcome to the Challenge Headquarters! Here you will find everything you need to participate, earn points, and educate your clients and team. Check back in with this page each day during the challenge period (July 13-July 24) for new opportunities to earn points!

CHALLENGE RESOURCES
Have any questions about the challenge and how it works? Submit them here! Our team will get back to you with an answer.
FEATURED CONTENT
How many pruritic dogs have come into your exam room this week? Here are 3 differential diagnoses to keep in mind when those itchy patients come into the clinic.
Persistent itch can be frustrating for pets, pet owners, and veterinary teams alike. This case-based webinar with Dr. Fiona Bateman will explore how cytology can guide next steps in even the most stubborn cases and introduce treatment options to boost clinical success.
In this case-based webinar, get a fresh look at the diagnostic and treatment approach to the pruritic patient, with a special focus on the role of cytology and how AI technology is changing the way we practice.
If there’s one thing you can count on in small animal practice, it’s itchy pets. In this episode of Clinician’s Brief Partner Podcast, host Dr. Beth Molleson chats with dermatologist Dr. Dana Liska about the latest treatments for canine allergic dermatitis.
Itchy pet cases often rise during the summer season—are you ready? In this episode of the Partner Podcast, dermatologist Dr. Jennifer Schissler shares strategies to help clinics make the most of Itchy Pet Awareness Month and provide relief to as many patients as possible.
When it comes to itchy skin, diagnostic testing is often the key to achieving a diagnosis. Learn how the latest in AI technology is giving practitioners real-time ear and skin cytology results—without tying up the whole team in the process.
MORE DERMATOLOGY RESOURCES FOR THE VETERINARY TEAM
From oclacitinib to lokivetmab, newer antipruritic therapies have transformed how veterinarians manage allergic dermatitis. Test your knowledge of these drugs with this interactive quiz, and explore key clinical considerations.
Pet owners may experience caregiver burden when complex treatments are recommended for allergic patients. Read an expert analysis on how this potentially affects the patient and what you can do to prevent it.
Get a quick, clinically focused review of current therapies for canine atopic dermatitis, including immunomodulators, monoclonal antibodies, and adjunctive care.
Test your skills in identifying and describing dermatologic lesions using correct medical terminology.
Review the use of systemic and topical glucocorticoids for managing atopic dermatitis in part 1 of this series.
Pruritus in dogs and cats has many causes. Recognizing these triggers is key to identifying the underlying etiology and tailoring treatment.
Skin infections in veterinary patients are commonly treated with systemic antibiotics, but topical therapies can be used as well. Try these top five options.
Otitis externa—if treated unsuccessfully—can lead to painful complications. Treat ear infections quickly and reduce the chance of recurrence by incorporating these fundamentals.
Pyoderma, atopy, otitis, seborrhea, and fungal infection: which topical is a good choice for each?
Histopathology can help diagnose quite a few diffuse dermatologic diseases, but results are dependent on the quality of skin biopsy samples submitted. Improve the odds of a diagnostic sample with the help of expert insights in this step-by-step biopsy guide.
How do atopic dermatitis and atopic-like dermatitis differ? Explore this study to learn how the conditions compare.
Use this image gallery to identify various conditions of the ear canal.










