About Clinician's Brief
Trusted daily essentials for practice life and patient care, delightfully brief.

Our Goal
For decades, Clinician’s Brief has helped veterinary professionals make critical decisions in veterinary medicine, earning it the #1 spot as the most essential publication for small animal veterinarians. Today, Clinician’s Brief provides concise, trusted guidance that helps veterinarians navigate their most immediate clinical and professional challenges and prepares them for their day, every day.

Our Family of Brands
Clinician’s Brief, as well as Instinct EMR, Instinct Treatment Plan, Plumb’s, and Standards of Care, are committed to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes. These brands are designed to surround and support busy veterinary professionals in every aspect of their care.

Our Partners
We’re a different kind of media partner. For over 20 years, we have been reaching veterinarians and their teams where they live, work, and learn. With our medical expertise, strategic marketing platforms, and creative services, we can help you grow your business and build meaningful connections with our highly engaged veterinary audience.