The Business of Veterinary Supplements

In this webinar, Dr. Ernie Ward will examine the role of veterinary supplements within modern clinical practice, focusing on how supplement recommendations can influence patient care, client trust, and practice sustainability. Participants will explore current trends in the veterinary supplement market, common points where compliance and continuity of care are frequently lost, and protocols that can help support consistent, medically grounded recommendations. Dr. Ward will review staged care models, pricing as a trust signal, strategies to improve team alignment, and refill methods that can help clinics maintain continuity of care while strengthening the veterinarian–client–patient relationship. 

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