You have asked…How do I explain the importance of AAFCO to my clients?
The expert says…
Understanding the role of the Association of American Feed Control Officials (AAFCO) in pet food regulation can help clients choose an appropriate diet for their pet.
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AAFCO, a nongovernmental advisory body that includes representatives from all states, provides detailed model feed laws that have been adopted by many states in full or as part of individual state feed control laws. The organization does not regulate, test, approve, or certify pet foods.
Pet food manufacturers are responsible for labeling, marketing, and formulating their products in compliance with local, state, and federal laws. In addition, feed control officials in each state are responsible for regulating pet foods to ensure compliance.
AAFCO guidelines include requirements for 8 specific features…
1. Brand and product name
2. Species for which the product is intended
3. Feeding instructions
4. Manufacturer or distributor name and address
5. Net quantity statement
6. Guaranteed analysis
7. Ingredient list
8. Nutritional adequacy statement
…but pet owners may only read the guaranteed analysis, ingredient list, and nutritional adequacy statement.