The correct answer is B. Access the Facebook Insights tab, scroll down on the left-hand toolbar, and select People. (See Figure.) This will provide information about the users who follow the practice’s page, including a general breakdown of gender, age group, and community location.

Facebook Settings gives access only to information about the business, preferences on messaging, page features, and page roles. The About tab gives access to specific information like the company bio, contact information, and username. Clicking on each follower’s profile picture may provide an idea about some demographic information, but it is often restricted based on privacy settings and will not provide much valuable data. 

The correct answer is B. Access the Facebook Insights tab, scroll down on the left-hand toolbar, and select People. (See Figure.) This will provide information about the users who follow the practice’s page, including a general breakdown of gender, age group, and community location.

Facebook Settings gives access only to information about the business, preferences on messaging, page features, and page roles. The About tab gives access to specific information like the company bio, contact information, and username. Clicking on each follower’s profile picture may provide an idea about some demographic information, but it is often restricted based on privacy settings and will not provide much valuable data.

The correct answer is B. Access the Facebook Insights tab, scroll down on the left-hand toolbar, and select People. (See Figure.) This will provide information about the users who follow the practice’s page, including a general breakdown of gender, age group, and community location. 

Facebook Settings gives access only to information about the business, preferences on messaging, page features, and page roles. The About tab gives access to specific information like the company bio, contact information, and username. Clicking on each follower’s profile picture may provide an idea about some demographic information, but it is often restricted based on privacy settings and will not provide much valuable data. 

The correct answer is B. Access the Facebook Insights tab, scroll down on the left-hand toolbar, and select People. (See Figure.) This will provide information about the users who follow the practice’s page, including a general breakdown of gender, age group, and community location. 

Facebook Settings gives access only to information about the business, preferences on messaging, page features, and page roles. The About tab gives access to specific information like the company bio, contact information, and username. Clicking on each follower’s profile picture may provide an idea about some demographic information, but it is often restricted based on privacy settings and will not provide much valuable data.

The correct answer is B. Engagement is the number of interactions (eg, clicking the like button, clicking and leaving a comment, clicking to expand the post, clicking the share button and posting elsewhere). 

The number of users who see a post is referred to as the reach of the post. A user is not engaged by simply seeing a post and scrolling past it—he or she engages by choosing to click on the post and commenting, liking, or sharing. 

The correct answer is B. Engagement is the number of interactions (eg, clicking the like button, clicking and leaving a comment, clicking to expand the post, clicking the share button and posting elsewhere). 

The number of users who see a post is referred to as the reach of the post. A user is not engaged by simply seeing a post and scrolling past it—he or she engages by choosing to click on the post and commenting, liking, or sharing. 

The correct answer is B. Engagement is the number of interactions (eg, clicking the like button, clicking and leaving a comment, clicking to expand the post, clicking the share button and posting elsewhere). 

The number of users who see a post is referred to as the reach of the post. A user is not engaged by simply seeing a post and scrolling past it—he or she engages by choosing to click on the post and commenting, liking, or sharing. 

The correct answer is B. Engagement is the number of interactions (eg, clicking the like button, clicking and leaving a comment, clicking to expand the post, clicking the share button and posting elsewhere). 

The number of users who see a post is referred to as the reach of the post. A user is not engaged by simply seeing a post and scrolling past it—he or she engages by choosing to click on the post and commenting, liking, or sharing. 

The correct answer is C. Organic reach refers to how many users view the content of their own choosing without the benefit of a paid ad or boost. 

Page reach refers to how many users see the content, with or without a paid ad or boost. Post reach refers to how many users see a specific individual post, with or without a paid ad or boost. Paid reach refers to how many users see promoted (ie, paid) content. 

The correct answer is C. Organic reach refers to how many users view the content of their own choosing without the benefit of a paid ad or boost. 

Page reach refers to how many users see the content, with or without a paid ad or boost. Post reach refers to how many users see a specific individual post, with or without a paid ad or boost. Paid reach refers to how many users see promoted (ie, paid) content. 

The correct answer is C. Organic reach refers to how many users view the content of their own choosing without the benefit of a paid ad or boost. 

Page reach refers to how many users see the content, with or without a paid ad or boost. Post reach refers to how many users see a specific individual post, with or without a paid ad or boost. Paid reach refers to how many users see promoted (ie, paid) content. 

The correct answer is C. Organic reach refers to how many users view the content of their own choosing without the benefit of a paid ad or boost. 

Page reach refers to how many users see the content, with or without a paid ad or boost. Post reach refers to how many users see a specific individual post, with or without a paid ad or boost. Paid reach refers to how many users see promoted (ie, paid) content. 

True.¹ Turning off reviews disables the review function, removes the star rating (eg, 4.8 out of 5), and removes all individual reviews from the business page. Reviews can be turned on and/or off by choosing Settings at the top of the page, Edit Page in the left-hand column, selecting Add a Tab, and clicking the tab next to Reviews. It is important to know that disabling reviews on Facebook can cause users to go to Google or Yelp, where reviews cannot be disabled.

True.¹ Turning off reviews disables the review function, removes the star rating (eg, 4.8 out of 5), and removes all individual reviews from the business page. Reviews can be turned on and/or off by choosing Settings at the top of the page, Edit Page in the left-hand column, selecting Add a Tab, and clicking the tab next to Reviews. It is important to know that disabling reviews on Facebook can cause users to go to Google or Yelp, where reviews cannot be disabled.

The correct answer is D. Facebook and Instagram allow businesses (eg, veterinary practices) and public figures (eg, individual veterinarians) access to distinct pages separate from a personal profile (see Resources). A business page on Facebook and/or Instagram has beneficial features and tools the practice can use, including insights into followers (see Figures), scheduling Facebook posts, reviews, and business-specific call to action buttons (eg, Call Now, Book Now, Directions). 

The correct answer is D. Facebook and Instagram allow businesses (eg, veterinary practices) and public figures (eg, individual veterinarians) access to distinct pages separate from a personal profile (see Resources). A business page on Facebook and/or Instagram has beneficial features and tools the practice can use, including insights into followers (see Figures), scheduling Facebook posts, reviews, and business-specific call to action buttons (eg, Call Now, Book Now, Directions). 

The correct answer is D. Facebook and Instagram allow businesses (eg, veterinary practices) and public figures (eg, individual veterinarians) access to distinct pages separate from a personal profile (see Resources). A business page on Facebook and/or Instagram has beneficial features and tools the practice can use, including insights into followers (see Figures), scheduling Facebook posts, reviews, and business-specific call to action buttons (eg, Call Now, Book Now, Directions). 

The correct answer is D. Facebook and Instagram allow businesses (eg, veterinary practices) and public figures (eg, individual veterinarians) access to distinct pages separate from a personal profile (see Resources). A business page on Facebook and/or Instagram has beneficial features and tools the practice can use, including insights into followers (see Figures), scheduling Facebook posts, reviews, and business-specific call to action buttons (eg, Call Now, Book Now, Directions). 

The correct answer is D. Facebook ads provide a great opportunity to target the ideal customer. Even the most basic ad campaign can focus on users based on gender, age, city, and distance from the practice. Detailed targeting options pinpoint users with specific job titles, personal interests (eg, dogs, cats), or even other pages in which they have expressed interest (eg, pet products).

The correct answer is D. Facebook ads provide a great opportunity to target the ideal customer. Even the most basic ad campaign can focus on users based on gender, age, city, and distance from the practice. Detailed targeting options pinpoint users with specific job titles, personal interests (eg, dogs, cats), or even other pages in which they have expressed interest (eg, pet products).

The correct answer is D. Facebook ads provide a great opportunity to target the ideal customer. Even the most basic ad campaign can focus on users based on gender, age, city, and distance from the practice. Detailed targeting options pinpoint users with specific job titles, personal interests (eg, dogs, cats), or even other pages in which they have expressed interest (eg, pet products).

The correct answer is D. Facebook ads provide a great opportunity to target the ideal customer. Even the most basic ad campaign can focus on users based on gender, age, city, and distance from the practice. Detailed targeting options pinpoint users with specific job titles, personal interests (eg, dogs, cats), or even other pages in which they have expressed interest (eg, pet products).

The correct answer is D. 500 million people now watch videos every day on Facebook.² Facebook encourages users to create content using sound, sight, and motion. The practice could use get-to-know your team features, practice tours, pet owner how-to’s, and playful patient videos!

The correct answer is D. 500 million people now watch videos every day on Facebook.² Facebook encourages users to create content using sound, sight, and motion. The practice could use get-to-know your team features, practice tours, pet owner how-to’s, and playful patient videos!

The correct answer is D. 500 million people now watch videos every day on Facebook.² Facebook encourages users to create content using sound, sight, and motion. The practice could use get-to-know your team features, practice tours, pet owner how-to’s, and playful patient videos!

The correct answer is D. 500 million people now watch videos every day on Facebook.² Facebook encourages users to create content using sound, sight, and motion. The practice could use get-to-know your team features, practice tours, pet owner how-to’s, and playful patient videos!

The correct answer is D. Facebook’s messaging settings will allow: 

• Instant replies: Automated replies go out to anyone who sends a message to the Facebook Page (eg, a greeting or message advising the user to call the practice if the question is medically related).
• Welcome greetings: A custom greeting appears when a user starts a conversation with the Facebook page for the first time. This appears before any messages are actually sent and can provide information clients need before they send a message to the practice (eg, expectations on medical advice, timeframes for expecting a response). 
• Away message: If a team member is unable to respond to messages, or when the practice is closed, away messages can be enabled to let customers know when staff will return and a response can be expected. This helps set customer expectations and keeps your responsiveness rate up.

The correct answer is D. Facebook’s messaging settings will allow: 

• Instant replies: Automated replies go out to anyone who sends a message to the Facebook Page (eg, a greeting or message advising the user to call the practice if the question is medically related).
• Welcome greetings: A custom greeting appears when a user starts a conversation with the Facebook page for the first time. This appears before any messages are actually sent and can provide information clients need before they send a message to the practice (eg, expectations on medical advice, timeframes for expecting a response). 
• Away message: If a team member is unable to respond to messages, or when the practice is closed, away messages can be enabled to let customers know when staff will return and a response can be expected. This helps set customer expectations and keeps your responsiveness rate up.

The correct answer is D. Facebook’s messaging settings will allow: 

• Instant replies: Automated replies go out to anyone who sends a message to the Facebook Page (eg, a greeting or message advising the user to call the practice if the question is medically related).
• Welcome greetings: A custom greeting appears when a user starts a conversation with the Facebook page for the first time. This appears before any messages are actually sent and can provide information clients need before they send a message to the practice (eg, expectations on medical advice, timeframes for expecting a response). 
• Away message: If a team member is unable to respond to messages, or when the practice is closed, away messages can be enabled to let customers know when staff will return and a response can be expected. This helps set customer expectations and keeps your responsiveness rate up.

The correct answer is D. Facebook’s messaging settings will allow: 

• Instant replies: Automated replies go out to anyone who sends a message to the Facebook Page (eg, a greeting or message advising the user to call the practice if the question is medically related).
• Welcome greetings: A custom greeting appears when a user starts a conversation with the Facebook page for the first time. This appears before any messages are actually sent and can provide information clients need before they send a message to the practice (eg, expectations on medical advice, timeframes for expecting a response). 
• Away message: If a team member is unable to respond to messages, or when the practice is closed, away messages can be enabled to let customers know when staff will return and a response can be expected. This helps set customer expectations and keeps your responsiveness rate up.

True. Facebook page administrators and editors can schedule posts to be published up to 6 months in advance.³ 

Create a normal post for the page, click the downward arrow next to Publish, select Schedule, choose the date and time the post is to be published, and click Schedule to complete. Scheduled posts can be managed (ie, rescheduled, published now, deleted) from the Scheduled Posts section in Publishing Tools at the top of the page. 

True. Facebook page administrators and editors can schedule posts to be published up to 6 months in advance.³ 

Create a normal post for the page, click the downward arrow next to Publish, select Schedule, choose the date and time the post is to be published, and click Schedule to complete. Scheduled posts can be managed (ie, rescheduled, published now, deleted) from the Scheduled Posts section in Publishing Tools at the top of the page. 

True. The Page Moderation section allows administrators to block certain words from appearing in the comments and visitor posts.⁴ The block does not apply to reviews. 

Click Settings at the top of the page; choose General, then Page Moderation; type the words that will be blocked, separated by commas; and click Save Changes. 

True. The Page Moderation section allows administrators to block certain words from appearing in the comments and visitor posts.⁴ The block does not apply to reviews. 

Click Settings at the top of the page; choose General, then Page Moderation; type the words that will be blocked, separated by commas; and click Save Changes. 

True. Facebook ads can be run on any budget, from $5 per week to $50 000 per week or more. A budget and length of time an ad will run can be set and can also be canceled or changed at any point in Facebook Ads Manager. 

Facebook advertisements and boosted posts start at $1 for a daily run or can be set for as little as $5 per week with a weekly budget. Ads can be turned off or altered at any time in Facebook Ads Manager.

True. Facebook ads can be run on any budget, from $5 per week to $50 000 per week or more. A budget and length of time an ad will run can be set and can also be canceled or changed at any point in Facebook Ads Manager. 

Facebook advertisements and boosted posts start at $1 for a daily run or can be set for as little as $5 per week with a weekly budget. Ads can be turned off or altered at any time in Facebook Ads Manager.