How can compliance with recommendations for year-round parasite prevention and protocols, including the use of broad-spectrum products, be increased? As with so many preventive care challenges, the answer lies in improving client education and communication.
More information regarding the threat of parasitism in the “off season” is available now than ever before. Through utilization of the published literature, interactive websites with county-level data, and one’s own clinical experiences and findings, pet owners can be educated on the risks that exist to their pets during the different times of year and that the best way to prevent parasite-related problems is to stay ahead of them by using safe and effective year-round prevention strategies. These can include in- or on-pet approaches (eg, broad-spectrum preventive products), as well as environmental strategies such as fecal stewardship, limiting roaming and scavenging behaviors, and vector mitigation in and around the home.
Communication is also key to the implementation and continuation of a new or updated strategy regarding parasite control. The entire veterinary team must be on-board so that clients receive a cohesive and consistent message on year-round parasite prevention and its importance. The team must also continue to communicate the importance after the visit, whether that be with directed, timely reminders for re-dosing or monthly social media updates highlighting local parasite data. These follow-up conversations can serve as opportunities for encouragement and positive reinforcement with clients.